Methods

Seven methods, each with its own analysis.

usabiq comes with seven survey methods: the four Jobs-to-be-Done variants ODI, Switch, Story and Needs, the UX benchmark UEQ+, the System Usability Scale (SUS) and a free-form questionnaire. Each method has its own scoring and its own templates — you choose by your question, not by the tool.

Methods: 7
JTBD variants: 4
In the free plan: 3

JTBDMost popular

JTBD ODI

Outcome-Driven Innovation: importance versus satisfaction, with opportunity scoring and underserved needs.

Included from Free Discovery
JTBD ODI explained
JTBD

JTBD Switch

Forces of progress — push, pull, anxiety, habit. Understand why users switch.

Included from Decision Pro
JTBD Switch explained
JTBD

JTBD Story

Job stories & statements — situation, motivation, outcome in your users’ own words.

Included from Research Core
JTBD Story explained
JTBD

JTBD Needs

Extended needs analysis — functional, emotional and social needs.

Included from Decision Pro
JTBD Needs explained
UX benchmarkGrade A–F

UEQ+

Modular UX benchmark — up to 15 scales, 3 presets, grades A–F.

Included from Research Core
UEQ+ explained
Usability0–100

SUS

System Usability Scale — 10 statements, a single score from 0 to 100.

Included from Free Discovery
SUS explained
General

Questionnaire

Free text, single and multiple choice, Likert scales and sections.

Included from Free Discovery
Questionnaire explained
Getting started

No prior experience needed.

The template library and AI assistance guide you through every method.
How to get started

The right method for every research question.

Product discovery “Which unmet needs do we build for next?” JTBD ODI
Churn analysis “Why do users switch to a competitor?” JTBD Switch
UX benchmarking “How does the redesign compare?” UEQ+
Satisfaction “A quick pulse check after onboarding.” NPS / Questionnaire
Feature validation “Does the feature really solve the right job?” Job Story
Usability test “Can users get through the core tasks?” SUS + Questionnaire

Compared

How each method is analyzed.

The AI detects themes only where free text is the material: in JTBD Switch, JTBD Story and the free-form questionnaire. All other methods are scored according to their procedure, without a language model — reproducible and with transparent intermediate values.

Analysis, AI use, plan and case study per method
Method	Analysis	AI theme detection	Included from	Case study (German)
JTBD ODI	Opportunity score from importance and satisfaction, scored without a language model	–	Free Discovery	Handheld vacuum, B2B customer portal
JTBD Switch	AI theme detection on free text, forces with supporting quotes	✓	Decision Pro	Online shop, SaaS onboarding
JTBD Story	AI theme detection on free text, with supporting quotes	✓	Research Core	Intranet
JTBD Needs	Needs scored by functional, emotional and social level, without a language model	–	Decision Pro	IT service provider
UEQ+	up to 15 scales with confidence interval and grade A–F, without a language model	–	Research Core	POS software
SUS	Standard scoring from 0 to 100, without a language model	–	Free Discovery	Online shop
Questionnaire	AI theme detection on open answers, with supporting quotes	✓	Free Discovery	Customer support

Frequently asked questions about the methods

Isn’t usabiq just another survey tool?

No. Creating surveys is a commodity today — usabiq’s value starts afterwards: scored methods (ODI opportunity score, SUS, UEQ+), statistical segment comparisons and a ranked decision summary that turns responses into a prioritized action list. You don’t stop at charts; you stop at the decision.

Which methods does usabiq support?

Seven methods in one toolkit: the four Jobs-to-be-Done variants (ODI, Switch, Story, Needs), the scientific UX benchmark UEQ+, the System Usability Scale (SUS) and a flexible questionnaire for general feedback. New methods are added regularly.