Decision Pro
Public API
Read-only REST API with your own keys and scopes: retrieve surveys, insights and decision summaries and bring them into your data warehouse or reporting.
UX research with built-in AI
Turn user feedback into product decisions, update priorities, feature ideas, design improvements, process improvements and roadmap topics.
Describe in one sentence what you want to find out. usabiq builds the survey, collects the responses through a link — and then tells you which problem affects how many of your customers and what to tackle first.
14 days of Decision Pro, no credit card required then continues for free automatically
You ask your customers. usabiq tells you what to do.
Most product and process decisions are made on gut feeling or by the loudest voice in the meeting. usabiq replaces that with answers from your own customers, users or employees — collected properly, analyzed automatically and put into a defensible order.
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What it is
A platform for surveys that hold up
You survey your own audience — customers, users, employees — online, via a link, on any device. usabiq brings the questionnaires: proven question frameworks from research that deliver a measurable number instead of a mood.
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How it works
Describe your goal, share a link, read the result
You write in one sentence what you want to know. usabiq builds the questionnaire from it. You share a link — by email, in your shop, in your newsletter. The AI then reads every single response and summarizes what the majority actually said.
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What you get
A priority order instead of a pile of charts
In the end you see which problem affects how many customers, what the quickest win is and where an investment does not pay off yet. Backed by numbers and original quotes you can take straight into your next meeting.
Questions usabiq typically answers
- “Why do prospects end up not buying?”
- “Which improvement helps our customers most?”
- “Where do new customers struggle in their first weeks?”
- “Is the new version really better than the old one?”
- “What annoys our users most in their daily work?”
- “How satisfied are customers with our support — and why?”
What usabiq is not: a panel provider or a reporting project. You bring the audience, we deliver questionnaire, analysis and decision brief — right away, not as a PDF six weeks later.
From question to decision.
Five steps, one tool. No export to Excel, no second tool for the analysis, no agency in between.
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01 State your goal
Say what you want to know
One sentence is enough: “I want to understand why new customers drop off after four weeks.” You need neither a draft questionnaire nor a choice of method — that follows in the next step.
Result: a clear research question
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02 Survey is built
usabiq builds the questionnaire
The AI creator suggests the right method, drafts the questions and flags leading and double-barreled questions before they do damage. You review and change whatever doesn’t fit. Or you start from a ready-made template.
Result: a questionnaire ready to launch — effort: one morning
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03 Collect responses
Share a link, nothing more
Participants need no account and no instructions. Share the link by email, in your product, in your shop or in your newsletter — on any device. Responses come in live, including a flag for submissions clicked through too quickly.
Result: solid raw data instead of individual opinions
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04 AI analyzes
Free-text answers become eight themes
Open answers are grouped by theme and tagged with sentiment, rating questions are turned into metrics, groups are compared: how did new customers answer, how did existing ones? Nobody has to read and tag responses by hand.
Result: themes with frequency, sentiment and supporting quote
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05 Decide
A priority order instead of a debate
The Decision Engine rates every insight by impact, frequency, criticality, reliability and segment relevance and sorts them into a list: top problems, top opportunities, quick wins. Share the list via a protected link, export it or send it straight into your ticket system through the API.
Result: a prioritized action list — not a PDF graveyard
You decide how long to collect responses — the analysis updates with every new response. See it in a worked case study (in German).
What this looks like in practice.
Worked examples from different industries: the initial question, the chosen method, what the analysis showed — and the decision that followed. The fastest way to understand usabiq is a case that resembles your own.
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E-commerce · Online shop
“Why do customers abandon the purchase at the last step?”
About seven in ten filled shopping carts are never paid for. The usual suspects — shipping costs, mandatory accounts, missing payment options — cannot be told apart in the shop data.
Two thirds of abandoners drop out because the delivery time only becomes visible at the last step — not because of shipping costs.
Case study (in German) -
Manufacturing · Product development
“Which improvement to our handheld vacuum really makes a difference?”
Nine ideas are on the table for the next generation — longer battery life, a quieter motor, a larger bin. Engineering and sales disagree, and the budget covers three.
Emptying the bin without a cloud of dust is by far the largest unmet need. The much-debated battery life ranks sixth.
Case study (in German) -
Internal communications · Intranet
“Why do employees ask colleagues instead of the intranet?”
The intranet was rebuilt 18 months ago for a six-figure sum. Four in ten employees never log in. Management asks whether it can be switched off again.
It is not convenience: employees don’t trust the content, because no page says whether it is still valid.
Case study (in German)
All 8 case studies (in German)
Constructed example scenarios based on typical projects — no real customer data. They show how a study runs and what kind of result it produces. Missing a case from your industry? Write to us.
Do research without being a researcher.
You describe your goal in one sentence. usabiq suggests the right method, generates the questionnaire and guides you to launch — the methodology lives in the tool, not in your résumé. AI assistance for building surveys is included from Research Starter; on the free plan you build the questionnaire from the included templates.
AI creator
Your goal, in your own words
“I want to understand why new users drop off after onboarding.”
usabiq suggests
- Method
- JTBD Switch Fit 94% measures push, pull, anxiety and habit — the forces behind dropping off
- Questionnaire
- 8 questions generated including 2 free-text fields for the AI analysis later
- Participation
- Public link, no account mobile-optimized, privacy notice generated automatically
Every suggestion stays editable, and a bias check flags leading and double-barreled questions before the survey goes live.
Other tools show charts. usabiq tells you what they mean.
The analysis is not a second tool you open afterwards — it runs on the same responses, in the same platform, with the same segments.
Text clustering instead of manual tagging
The AI reads every open answer, groups it by theme, adds sentiment and shows the demographic distribution per cluster. No codebook, no late nights in spreadsheets.
Cluster with supporting quote
I had to ask three colleagues how it works first.Cluster: Getting started takes too long · 84 responses
The analysis saves me time every week.Cluster: Analysis saves time · 57 responses
JTBD patterns across all responses
Top jobs, recurring pains, anxieties and habits are extracted automatically from the JTBD responses — with verbatim quotes as evidence, not just a score.
Extracted forces · JTBD Switch
| Force | Mentions | Strength |
|---|---|---|
| Push — analysis too slow | 72 | high |
| Pull — methods already built in | 58 | high |
| Anxiety — participant data privacy | 31 | medium |
| Habit — existing Excel templates | 24 | medium |
Compare segments, don’t just filter
How did product managers answer compared with developers? Rating deltas, frequency differences and statistical confidence side by side.
Segment comparison · UEQ+ efficiency
| Segment | Avg. rating | Delta |
|---|---|---|
| Product management | 1.8 | +0.6 |
| Development | 1.2 | −0.4 |
| Design | 1.6 | +0.2 |
Science as the foundation.
Seven structured methods with real scoring — from the ODI opportunity score to UEQ+ and SUS. usabiq runs the complex framework in the background: each method with its own analysis, templates and AI assistance. Many say “we do JTBD” — we calculate it.
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JTBDMost popular
JTBD ODI
Outcome-Driven Innovation: importance versus satisfaction, with opportunity scoring and underserved needs.
JTBD ODI explained -
JTBD
JTBD Switch
Forces of progress — push, pull, anxiety, habit. Understand why users switch.
JTBD Switch explained -
JTBD
JTBD Story
Job stories & statements — situation, motivation, outcome in your users’ own words.
JTBD Story explained -
JTBD
JTBD Needs
Extended needs analysis — functional, emotional and social needs.
JTBD Needs explained -
UX benchmarkGrade A–F
UEQ+
Modular UX benchmark — up to 15 scales, 3 presets, grades A–F.
UEQ+ explained -
Usability0–100
SUS
System Usability Scale — 10 statements, a single score from 0 to 100.
SUS explained -
General
Questionnaire
Free text, single and multiple choice, Likert scales and sections.
Questionnaire explained -
Getting started
No prior experience needed.
The template library and AI assistance guide you through every method.
Try all methods
Methods compared: what for, how they are analyzed, which plan
The right method for every research question.
- Product discovery “Which unmet needs do we build for next?” JTBD ODI
- Churn analysis “Why do users switch to a competitor?” JTBD Switch
- UX benchmarking “How does the redesign compare?” UEQ+
- Satisfaction “A quick pulse check after onboarding.” NPS / Questionnaire
- Feature validation “Does the feature really solve the right job?” Job Story
- Usability test “Can users get through the core tasks?” SUS + Questionnaire
The methodology stays yours. We do the legwork.
If research is your job, you have good reasons to distrust an AI analysis. That is why in usabiq every statement can be traced back to the individual response, every metric can be recalculated — and the AI can be switched off completely.
- Traceability
- Every AI statement leads back to the raw response Clusters can be expanded, renamed, merged and split again; every assignment can be overridden individually. What the AI suggests is a draft — the analysis you stand behind in the end is yours.
- Where AI works
- Theme detection on free text, everything else is deterministic Automatic theme detection runs on JTBD Switch, JTBD Story and the free-form questionnaire — where free text is the material. ODI, Needs, SUS and UEQ+ are scored and analyzed without a language model. The executive summary and the segment comparison are rule-based and statistical, not generative, too. With very large volumes of free text the model reads a sample balanced across sources; shares are calculated against the full number of responses, and the unassigned remainder stays visible.
- Control over the AI
- One switch disables all AI processing The workspace switch overrides every plan — usabiq then becomes a pure survey and analysis platform. Alternatively, choose a European provider (Mistral in France, T-Systems in Germany) or add your own keys on Enterprise. Personal fields are removed before every call anyway.
Scoring, statistics, own instruments, agencies and export in detail
Want research to run as part of existing processes — backlog, ticket, data warehouse? You’ll find the API, webhooks and ready-made integrations in the next section.
Research that flows into your business processes.
Results don’t stay inside usabiq. From Decision Pro you pull insights via the API or have events pushed into your systems — and they land where decisions are made anyway: in the backlog, in the ticket, in the channel.
Decision Pro
Webhooks
Signed events sent to your endpoint as soon as something happens:
survey.completed, insight.generated,
decision.ready. No polling needed.
Enterprise
Slack · Jira · Productboard
Ready-made integrations without writing code: a finished decision summary creates Jira issues per top priority, a Productboard note or a message in your team channel.
The list keeps growing. Missing an integration you need? We also build integrations on request — write to us.
Invest in clarity.
Only editors count as seats — share results with your whole team at no extra cost per seat. Every sign-up starts with 14 days of Decision Pro and then automatically continues for free on Free Discovery.
Free Discovery
Start for free, and stay free.
€0/ month
billed monthly
- 1 active survey
- 25 responses / month
- 1 editor seat
- Questionnaire, SUS and JTBD ODI
- no AI analysis or export
Research Starter
A first step into structured research.
€59/ month
billed monthly
- 3 active surveys
- 100 responses / month
- AI assistance for building surveys
- 50,000 AI tokens / month
Research Core
AI insights and shareable results.
€149/ month
billed monthly
- 10 surveys · 1,000 responses / month
- 3 editor seats
- plus UEQ+ and JTBD Story
- Executive summary
- Password-protected share links
- 1 campaign
Decision Pro
Decision Engine unlocked.
€349/ month
billed monthly
- Unlimited surveys · 10,000 responses / month
- 10 editor seats
- All 7 methods
- Decision Engine — prioritized recommendations
- AI clustering, segment comparison, “Ask usabiq”
- API & webhooks · industry benchmark* · audit log
Enterprise
Enterprises, agencies and regulated industries.
on request
individual quote
- Unlimited seats and responses
- Your own AI provider (BYOK)
- SSO / SAML
- Slack, Jira and Productboard
- Your own branding on shared links
- Dedicated support
All prices in EUR, excluding VAT. Annual billing saves about 20% compared with monthly payment. Change plans at any time.
* The industry benchmark is reciprocal: it is unlocked once your workspace agrees to contribute its own metrics in anonymized, aggregated form. A comparison value only appears once enough workspaces from the same industry take part.
Frequently asked questions
Everything you need to know about usabiq.
What does usabiq actually do — in two sentences?
usabiq is a platform for surveying your own customers, users or employees in a structured way: you describe your goal, usabiq builds the questionnaire, and you share a link. The AI then reads every response, groups the open answers by theme and turns them into a prioritized list of what to improve first — instead of a spreadsheet nobody analyzes.
Who is usabiq for — do I need a research team?
No. usabiq is built for anyone who makes product, service or process decisions: product management, executives, marketing, customer service, quality management. The methodology is built into the tool — you don’t need to know how to construct a questionnaire. Teams with researchers get the depth on top: raw data, scoring logic and segment statistics are always visible.
Does it work for physical products, not just software?
Yes. The methods ask about the tasks, goals and obstacles of the people you survey — not about clicks. That works for household appliances, machines, services, store processes or internal workflows just as well as for an app. One of the case studies is a product survey about a cordless handheld vacuum (case study, in German).
Isn’t usabiq just another survey tool?
No. Creating surveys is a commodity today — usabiq’s value starts afterwards: scored methods (ODI opportunity score, SUS, UEQ+), statistical segment comparisons and a ranked decision summary that turns responses into a prioritized action list. You don’t stop at charts; you stop at the decision.
Can I start without any research background?
Yes — that is exactly what it is built for. The AI creator suggests the right method from a one-sentence goal and drafts the questions; a bias check flags leading and double-barreled questions. The template library gives you ready-made surveys per method (for example “Post-onboarding SUS” or “Feature discovery”), and the decision summary tells you directly where to start.
Which AI does usabiq use?
usabiq supports four providers — Anthropic Claude and OpenAI (USA) as well as Mistral AI (France) and T-Systems LLMHub (Germany) — and automatically fails over to the next one if a provider is down. You don’t have to configure anything. Before each call, structured profile fields are removed and email addresses and phone numbers are masked in free text; for other personal details that participants type in freely, the survey owner remains responsible. Enterprise customers can add their own API keys (BYOK) and choose their provider. If you don’t want AI at all, switch it off for the whole workspace — the switch overrides every plan.
Where is my data hosted?
Your survey and participant data is processed solely to provide the service — not sold and not used for advertising. Operations are being moved to a data center in Germany; we will tell you the current location and the processors involved on request. Audit log and automatic retention control are included. European providers are available for text analysis (Mistral AI in France, T-Systems LLMHub in Germany); the current default provider is Anthropic in the USA, and European providers can be selected on request. The vector computation for semantic search and “Ask usabiq” runs exclusively through a US provider — there is no European alternative for it yet.
How much does usabiq cost, and is there a free plan?
There are five plans: Free Discovery, free forever (1 survey, 25 responses per month), Research Starter from €59 per month, Research Core from €149, Decision Pro from €349 and Enterprise on request. Annual billing saves about 20%. Every sign-up starts with 14 days of Decision Pro, no credit card required, and then automatically continues on Free Discovery.
More questions are answered on the topic pages: getting started, AI, data and integration, methods, pricing.
Privacy first, from day one.
Participants trust you with their feedback. usabiq is built so that this trust remains justified.
- Built for GDPR Designed to European data protection standards from day one.
- PII encryption Sensitive participant data encrypted field by field with XChaCha20-Poly1305, authenticated, with a separate key per tenant.
- Privacy notices Generated automatically for each survey, and editable.
- Verifiable consent Participant consent is logged and can be verified.
- No use for other purposes Your data is processed only to provide the service — not sold, not used for advertising, not used for AI training. We name the processors we use on request.
- Audit logging A complete trail of actions for compliance teams.
Ready for decisions based on data?
Start with one method, one question and one shared link — the analysis doesn’t wait for next quarter.
14 days of Decision Pro, no credit card required · then free on Free Discovery for good